Aging Baby Boomers Are All Alike – True or False

Posted on Saturday, February 26th, 2011

Do all baby boomers age the same way?

Recently, I discussed the mistake many marketers make regarding the baby boomers age group.  That mistake, I believe, is assuming this one very large demographic all responds the […]

Will The Real Baby Boomers Please Stand Up?

Posted on Tuesday, February 8th, 2011

Marketing To Baby Boomers – Don’t Fall Into This Common Demographic Trap
We baby boomers are a hotly sought after market.  Marketers love us!  Many of us have time, money, and desires for everything from beauty […]